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Strategic SaaS & Customer Operations Leader
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Scale Growth Through Client Success and Operational Excellence
With a proven track record in leading early-stage companies to significant growth, I specialize in optimizing client success and enhancing customer experiences. My approach combines best practices for operational efficiency with data-driven decision-making, aligning strategies with market realities to develop innovative go-to-market solutions. At Videology and Advertising.com, I spearheaded initiatives that transformed digital media operations, scaling businesses to support aggressive growth.
My passion lies in leveraging data to uncover insights that empower teams to deliver exceptional client value.
About Rich Morrissey
Rich Morrissey is a strategic leader in SaaS and Customer Operations, known for building scalable systems that drive growth through client success and operational efficiency. He has held leadership roles at pioneering companies like Videology and Advertising.com, shaping digital media strategies for some of the world’s largest brands, agencies, and broadcasters.
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At Videology, Rich helped scale the company from a 12-person startup to a global leader, streamlining operations, implementing data-driven revenue strategies, and positioning the company for its acquisition by Amobee. At Advertising.com, his groundbreaking right pricing model reshaped how digital media was bought and sold, influencing industry standards for years to come.
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Rich specializes in optimizing Customer Operations—spanning onboarding, retention, Revenue Operations, and corporate strategy. He thrives at removing bottlenecks, improving cross-functional collaboration, and aligning teams for sustainable growth. A strong believer in the power of great teams, Rich has built high-performing cultures rooted in accountability, learning, and execution.
Today, Rich helps SaaS companies eliminate operational friction, improve client retention, and navigate complex business transitions. His mission is simple: create efficient, scalable systems that empower teams to do their best work and drive long-term success.
CONSULTING
Rich helps SaaS and platform businesses scale efficiently, solve operational bottlenecks, and drive sustainable growth. His expertise spans:
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Go-to-Market (GTM) Strategy – Aligning sales, marketing, and customer success for predictable revenue growth.
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Product Pricing & Revenue Operations – Optimizing pricing models, forecasting, and deal desk strategy to maximize ARR.
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Business Transformation & M&A – Guiding organizations through acquisitions, integrations, and strategic pivots.
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Client Onboarding & Retention – Designing seamless experiences that reduce churn and improve lifetime value.
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Due Diligence & Organizational Strategy – Providing strategic insights for investors and leadership teams.
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Program & Project Management – Leading high-impact initiatives that drive efficiency and execution at scale.
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Matrixed Leadership in Tech – Navigating complex org structures to improve collaboration and accountability.
Let’s connect. Reach Rich at rich@richmorrissey.com or 443-904-6380 to discuss how he can help your business, or set-up a 30 minute discussion below.
